Sony’s newly-launched multiplayer shooter, Concord, has been a topic of discussion due to its low player numbers. The game only had 697 Steam concurrent players at launch and hasn’t seen an increase since then. Sales on PlayStation are also disappointing, with fewer than 0.2% of Monday’s active PS5 players playing the game. Concord is well-produced and fun to play. Despite the good qualities is failing due to poor marketing, a high price point, and lack of differentiation in an oversaturated genre. Other popular titles are shadowing the game and creates a challenge in attracting players to a premium-priced game in a market dominated by free-to-play options. The failure of Concord serves as a reminder of the risks associated with AAA companies chasing trends and the challenges of standing out in a crowded gaming landscape. Another point to keep in mind is the current multiplayer shooter panorama. There are multiple games free-to-play with a huge community and coverage.